Harpers Magazine - How Do You Get To Be Bryony Wright
Last updated: Thursday 30 August 2007 // 07:31
Why the drinks industry?
Initially I worked in FMCG consumer and corporate PR. But after a career break to have children I decided it was time to explore opportunities with my favourite hobby: wine.
How did you get into the industry?
I did evening classes in wine and got completely hooked. I passed my WSET exams and started taking tour groups round Harveys Wine Cellars in Bristol, and running tastings for them.
What was your first job in the industry?
I worked at Bottoms Up while doing my diploma, and then John Harvey & Sons in Bristol. I was being approached by local companies to run private wine tastings, so wine education took over for the next five years. In 2001, a chance meeting with the head of a small drinks PR agency at the LIWSF lured me back into PR, and in 2004 I set up on my own.
How did you get your current role?
I didn't plan to set up my own agency, but when I left my previous job I was approached by two former clients who wanted to keep working with me.
Best thing about your job?
Promoting products I love and working with a fantastic team.
Challenges of the drinks industry?
It can be difficult working in a sector that seems to have an inherent distrust of PR. PRs tend to be given a rough ride, but as a wine writer once said to me: "PRs are the same as journalists and marketeers - the good ones are great, but the others are soul-destroyingly bad!"
What don't you like about the industry?
It's frustrating when PR or marketing roles are given to individuals who have neither the relevant experience nor the skills to do the job - and are not given the training they need.
What advice would you give someone looking to do your job?
You must be resilient, confident and determined.
What skills do you need?
Self-motivation, and understanding of the commerciality of business, creativity, attention to detail, ability to write clearly and concisely, and the ability to listen.
Who/what has helped you get where you are?
I'm indebted to Vincent Gillet (global brand director for Stolichnaya), who believed in my ability enough to persuade me to set up my own business.
Who do you admire in business?
Those who treat all colleages the same; those who manage to maintain that elusive work-life balance; and those who don't take themselves too seriously.